Shuntaro Akagi works as an elite businessman at a general trading company. Quite by chance, he ends up helping out at the fish-trader shop, "Uotatsu" which is located in the Tsukiji Fish Market and is owned by his girlfriend's family. In this place where long-standing traditions have developed amidst idiosyncratic rules, Shuntaro has to struggle earnestly to get through the days. However, encountering various Tsukiji people and working with them, Shuntaro becomes aware of something he had forgotten at some point in his life. In Tsukiji, he encounters a forthrightness in human relations that is neither trendy nor sophisticated, but a mutual co-operation and warmth that links their hearts.