Handsome Korean war veteran Jerry Shand gets a particularly enthusiastic welcome in his country home town because of a picture in Life magazine of him as Marilyn Monroe's driver during her visit to the troops. Laundretet daughter Leslie waited for fiancé Jerry faithfully, but now he has a scholarship he's seduced at college by spoiled, fickle factory heiress Claire Gundry. To pay for his studies, father being disabled, he hopes his looks will pay off as salesman, but fails bitterly with Life Magazine. So he transfers to Sam's funeral insurances, where the profit is in canceling every account failing to pay up in consecutive weeks, but feels guilty and covers for some slum clients.