Paméla Diop was born in 1981 to a French mother who worked in advertising and a Senegalese father who was a journalist and documentary filmmaker. Pamela discovered the city of Dakar at the age of nineteen and fell in love with it. She moved to the Senegalese capital in 2002 and created her first import-export business by age 21, making her first steps as an entrepreneur. In 2009, she worked in PR for Canal Plus and started her first production company in Paris in 2012. She gained a foothold in the business "by learning on the job” but returned to school in 2014 earning her Master’s degree in production management. After working for a prime-time television program in Gabon, she returned to Dakar and began managing key accounts for McCann, an American ad agency. In 2017, Pamela started Lacmé Studios, which mainly worked with NGOs and Intergovernmental Agencies. LACME STUDIOS was created in 2019 in partnership with Jean-Luc Herbulot, to develop content for cinema and television. In 2020, she produced her first feature film Saloum which premiered at TIFF in 2021. Pamela is the mother of three children and the president of A.W.A, an association for the financial autonomy of women in Senegal, which works toward empowering and training women in the film industry.