From Wikipedia, the free encyclopedia. Philip Nicholas Seuling (January 20, 1934–August 21, 1984) was a comic book fan convention organizer and comics distributor primarily active in the 1970s. Seuling was the organizer of the annual New York Comic Art Conventions, originally held in New York City every July 4 weekend throughout the 1970s. Later, with his East Coast Seagate Distribution company, Seuling developed the concept of the direct market distribution system for getting comics directly into comic book specialty shops, bypassing the then established newspaper/magazine distributor method, where no choices of title, quantity, or delivery directions were permitted. Description above from the Wikipedia article Phil Seuling, licensed under CC-BY-SA, full list of contributors on Wikipedia.​