Filmmaker Ravi Parsan explores the inner workings of the music industry and what he see as its decline and lack of artist development, ground breaking artist and musical diversity Punctuated with hundreds of interviews with artists including Slash, Radiohead, Rush, Steve Albini, Henry Rollins, Anvil, Slayer and many others Whilst not an antipop nor anti corporate film it simply asks the question where will the next generation of great talent come from in this insta-culture An alternative voice to the X-Factor / American Idol for anyone who thinks that music in the mainstream sphere keeps getting less adventurous, more watered down and banal. The film is broken up with over 200 talking heads with short surreal comedic sketches and wry subversive humour to punctuate the problems.