Jim'll Fix It was a long-running British television show, broadcast by the BBC between May 1975 and June 1994. It was devised and presented by Jimmy Savile and produced by Roger Ordish and encouraged children to write in to have their wishes granted. The show was hosted by Savile, who would "fix it" for the wishes of several viewers to come true each week. The producer throughout the show's run was Roger Ordish, always referred to by Savile as "Doctor Magic". The standard format was that the viewer's letter, which described their wish, would be shown on the screen and read out aloud, initially by Savile, but in later series by the viewer himself as a voice-over. Savile would then introduce the Fix, which would either have been pre-filmed on location or take place "live" in the studio. At the end, the viewer would join Savile to be congratulated and presented with a large medal with the words "Jim Fixed It For Me" engraved on it. Occasionally, other people featured in the "Fix It", might also give the viewer an extra gift somehow relating to the Fix. Savile himself played no part in the filming or recording of the "fix-its", unless specifically requested as part of the letter writer's wish. Some children apparently thought that Savile's first name was "Jim'll", so some letters shown on the programme started "Dear Jim'll".