During World War II, former New York City stockbroker Richmond Hobson Jr. has traded in his business attire for cowboy duds in trying to build the largest cattle ranch in the world in northern British Columbia just outside of Vanderhoof. In running the ranch, he is constantly mediating the quarrels of his two partners, one being an experienced cowpoke named Panhandle Phillips, the other being Rich's new wife, former Vancouver socialite Gloria McIntosh Hobson, who knew little about ranching before she decided on an impulse to marry the dashing cowboy. Pan and Gloria have competing priorities, Pan's to do whatever is best for the business side of the ranch, Gloria's to do whatever's best for the personal side of the ranch. Beyond the continuing issue about about financing the ranch, Rich has a problem in getting ranch hands, all the experienced men who are away at the war. As such, Rich is forced to hire a bunch of inexperienced teenagers to help him run the ranch.