Plim Plim, Hero´s heart, is an Argentine animated television series created by Smilehood, broadcast on Disney Junior for all Latin America. The pre-release was aired on September 21, 2011 and was officially launched on October 1 of the same year. This animated series consists of 7-minute-long episodes and its main goal is to promote human values such as solidarity, honesty, responsibility, early habits and respect for the environment. This series is inspired from and based on the teachings of Sri Sri Ravi Shankar the founder of Art of Living Foundation. The series revolves around the adventures of Plim Plim, a child who combines the features of a clown, hero and a magician. He accompanies his friends and teaches positive values as well as how to take care of our planet through setting examples. "Plim Plim Clown, Hero´s heart", is based on the essence of each one of these values, analyzing the nuances which make them different and reinforces them to achieve a simple, direct and effective education, keeping a dynamic balance between learning and entertainment. Plim Plim helps his pals whenever they face situations that cannot be taken care of at school and leads them to a magical world where they can have fun and learn too. Plim Plim is a generous, valiant, and enthusiastic child whose stories are portrayed as fables, including all sorts of visual and musical traits that result in the creation of multi-target content which also embraces parents and educators.