In the early 80's, Vince McMahon began a "WWF Superstars of Wrestling" as a Saturday morning, family friendly version of professional wrestling. He built a phenomenon around such characters as Hulk Hogan, Macho Man Randy Savage, The Junk Yard Dog, Andre the Giant, Demolition, and later Bret Hitman Hart, The Undertaker & Shawn Michaels. The show featured pro wrestling and soap opera-esque storylines. The show ended its thirteen year run in 1997, when the WWF moved into edgier territory with its RAW program.