Italo is owner of a succeseful women's underwear company. Which, in addition to give him a large fortune has given him three great loves, Gina, Sofia and Cecilia. He calls them "roses", since all of them modeled the designs of "Rossabella", his trademark underwear. The fame of "Don Juan" that Italo has, provokes the envy of all, except Aníbal, his lawyer and friend. He doubts that three beautiful women are in love with an older man, who coincidentally is a millionaire.