Dr. Amna Khan is a leading consumer behaviour media expert, academic researcher and published author. Due to her unique consumer and retailing knowledge she is a go-to experts, frequently invited to provide commentary on key issues, bridging the gap that can exist between academic research and industry trends. A respected and trusted source and an engaging personality Amna has over 400 appearances to date across TV, radio and print. From commentary on breaking news to feature articles and in-depth documentaries, she is adept at helping industry leaders and audiences alike unpack what is happening, why and what the future holds. As a Senior Lecturer at Manchester Metropolitan University Business School, Khan not only contributes to the latest consumer behaviour and retailing research, publishes in leading academic journals and presents at conferences but also teaches consumer behaviour to managers of leading household brands and more. Amna is also a keynote speaker at national & international events, conferences and a panellist for events, known for conveying complex ideas with simplicity to really engage, educate and inspire an audience. Passionate about creating inclusive leadership and inspiring the next generation, Amna believes in the importance of raising awareness and proactively pushing the narrative as a British Pakistani in the media, actively representing and leading through her role in the public eye and her work. Khan has regularly contributed to media, including BBC, ITV, Channel 5, BBC Radio and The Conversation. She has commented on retailing documentaries on leading brands like Deliveroo, Tesco, Primark, Marks & Spencer, Sainsbury, TK Maxx, Aldi, Subway and Coca-Cola.