IKEA: How Do They Really Do It?
Premiere 16 Oct 2022 | TV Series (2022-2022) | 60 min | Documentary | 1 seasons
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Industry insiders, retail experts and former employees lift the lid on IKEA. Divulging the secrets of the massive maze-like warehouse shops, tricks they use to get customers to spend, and how the stores are designed to keep people there for hours.