Cliff Spab is a guy who doesn't really care about anything. He gets held hostage at a store for 36 days by terrorists, who demand that the entire thing be broadcast on national television. Cliff ends up taking a bullet for fellow hostage Wendy - making him a national hero. The two are the sole survivors of the ordeal, and soon become prisoners of the media. Cliff escapes it all, only to find himself being pushed further away from Wendy when he needs her most.