Due to a mistake Placide Smellekens appears, hanging in a lamp post, on an advertising poster for fur coats. After a while everyone wants to wear Placide's clothes in stead of the fur. Therefore, Germaine wants him to become a mannequin and work for her. As mannequin he meets Sarah. He wants to chat her up, because Placide's father said him at his deathbed that he would come and haunt if Placide wouldn't find a girl soon. Sarah gives Placide his nickname: Koko Flanel.